IRL x AC: Smart Collectibles

Integral Reality Labs (IRL) bought the IP for Assassin’s Creed from Ubisoft to create Assassin’s Creed Smart Collectibles. This was a great mission for DVerse, navigating between these industry giants to identify the right messaging strategies to ensure that all the stakeholders involved were happy with the messaging, tone, and narrative.

With our teams extensive traditional PR background, we were very well equipped for the task, which allowed us to gain maximum exposure in all the right media channels; gaming, traditional, and Web 3.